Haze: Transforming Marketing for a Leader in Building Technologies

Assignment and challenge

Haze, a longtime stable technology specialist, has not changed its logo or visual identity in its more than decade-long existence. The aim was to unify communication across the Czech and foreign markets, which is why it was crucial to design a modern visual concept that at the same time respects the brand's values. The challenge was to ensure that this new presentation delivered a direct business impact in both B2B and B2C.

Our approach

We started the brand transformation by designing a new logo that highlights Haze's technological innovation and professional approach. This logo became the basis for a unified visual identity that we implemented in both offline and digital channels. Part of the new image is the company catalog, which presents key implementations such as ventilation systems and rolling doors for stables and riding halls, and product sheets detailing individual products. We have created this material in versions for the Czech and foreign markets and we update it regularly.

In addition to off-line materials, we focused attention on online communication. We have introduced Haze to the social network Facebook, where successful implementations and technological innovations are regularly presented, thus strengthening the connection with the target group. The activity on social networks is linked to a blog on the company's website, where professional articles focusing on agricultural construction and innovation are published.

Result and impact

The new logo and unified visual identity gave Haze a modern and professional look that improved the brand's perception in the market. The catalog and product sheets facilitated communication with customers and partners, which led to a strengthening of business relationships and a better presentation of products.

Social networks and the blog have expanded the brand's reach and made it possible to establish effective communication with clients, and this aspect strengthens Haze's position on the Czech and foreign markets.